Welcome to Ella Rose Financial

A boutique, independent financial planning firm based in the market town of Altrincham, Cheshire.

A few things about us….

Altrincham Market Stock Pic W7J5D3

We are fully independent

We offer independent, holistic, true financial planning advice.

We charge fixed fees

We offer a professional, fixed fee model with full transparency, meaning our client relationships are built on the right footing from the start.

Life is complicated enough

We aim to demystify the opaque nature of the financial services industry and take the complexities out of financial planning.

We work with your head and your heart

Helping you achieve both your financial and personal goals.

Financial advice shouldn’t just be about the numbers. We want to help you understand what your finances mean for you and your family.

It all starts with a plan

Our initial focus is your bespoke financial plan, thereafter we will build in financial products to help formulate the plan. We will never lead with product related advice.

Our clients are our focus

Our priority is to learn about our clients and valued connections, not because we need to, but because we want to. We see the value in this and have built a community where clients feel safe and looked after.

You will never be just a number.

Our clients range from young families to retirees. They include founders and entrepreneurs, medical professionals, people going through significant life events….everyone can benefit from a financial plan.

We are not a transactional business. We afford ourselves the time to explore, research and discount options. We are therefore 100% confident we source the best solutions for our clients.

Your financial plan will always be bespoke to you and your family

Everybody is different, and whilst you might think your circumstances are similar to a friend or family member, we all have different personalities and aims in life. We also have different worries and concerns. In short we are all on our own individual journey, so your financial plan needs to be as unique as you are.

It takes a village

We work collaboratively with other professionals to build a support network around our clients. Where appropriate, we also involve all relevant parties in our clients financial plans, whether that be a spouse, children or other financial dependents, we believe the value of human connection in these conversations to be immeasurable.

“I initially engaged with Ella as my adviser when I decided to review my various workplace pensions. She was great to work with, very thorough and provided all of the necessary information for me to come up with a decision.
Ella has a great ability to explain pensions clearly and builds excellent relationships with her client base. She took time to understand our retirement wishes and proactively helped bring these to reality.
When Ella set up Ella Rose Financial I had no hesitation in transferring our pension advice to her. While she is meticulously professional our meetings do not make it feel like a purely business relationship. She has our utmost trust and continues to deliver cost effective solutions which have enabled us to achieve our retirement goals.”
— D & C Gemson
“Ella takes time to get to know us, our circumstances and our priorities in the short, medium and long term. She has been proactive and pragmatic. She listens to what is important to us and then advises.
I only wish I had moved across to her sooner!”
— VouchedFor Review

Services

  • We shy away from transactional work and always look at the bigger picture for our clients. We help you formulate and prioritise your objectives and goals, using these as the basis for your bespoke financial plan. We will never try and make a square peg fit a round hole.

  • The pension landscape is complex. When it comes to your retirement options, there is greater choice now than ever before, reinforcing the need for professional advice.

    With constant changes to pension legislation it can be hard to keep up, it is therefore worth reviewing your position to ensure your accounts are in the best place and you are making use of valuable funding options.

  • Investments are an important element of most financial plans. We will help you understand what level of investment risk you feel comfortable with and source tax efficient, low cost solutions for you.

  • Careful inheritance tax planning can significantly reduce how much inheritance tax you and your family will have to pay. We work to minimise your liability and maximise your legacy by implementing a range of different strategies. One of our favourite pieces of estate planning advice is for you to spend and enjoy your wealth, life is for living after all! And once we have finalised your long term plan, we can calculate how much you can afford to either spend, or gift to your loved ones. As our fees aren’t based on assets under management, our advice is conflict free. Seeing our clients enjoy their wealth and make memories with their families is the most rewarding part of our job.

    The Financial Conduct Authority does not regulate tax and estate planning.

  • Life can be unpredictable, and many people fail to protect what is most important in their lives; their family and themselves. Whilst it can often be a difficult conversation, there is huge importance in protecting you and your loved ones in the event of challenging situations.

  • We offer financial coaching for those going through a life event, such as a divorce or preparing for a business exit. We can coach you through this, without any jargon or hard sells. We can simply help you understand your current position and provide you with the knowledge you need to decide on your next steps, helping you navigate and understand the impact of these decisions.

    We offer coaching and education sessions to corporate businesses looking to improve their employees wellbeing.

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